Modern Competitive Strategy (9781259181207)

Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels-undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.

Product details

• Format Paperback | 416 pages
• Dimensions 185 x 231 x 18mm | 610g
• Publication date 19 Jan 2015
• Publisher McGraw-Hill Education
• Publication City/Country OH, United States
• Language English
• Edition Statement 4th edition
• Illustrations note 53 Illustrations, unspecified
• ISBN10 1259181200
• ISBN13 9781259181207
• Bestsellers rank 2,242,722

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